MySpace is not just for teenyboppers anymore. Real Estate is all about marketing, and if there were a free tool available to you for marketing, why wouldn't you use it? MySpace is simply that. Free marketing.
My husband is a rock radio DJ, and his target audience is between 18-34 years old and he has a MySpace for his radio show. One day he had his intern calculate the median age of all of his "friends" on MySpace, and the number he came up with was 29. He was shocked and at first had thought he was only marketing to his younger listeners, but now knows differently!
20-30 somethings are buying and selling houses too, are they not? So why shouldn't we market to them? How many people do you know these days that are over the age of 13 that have a MySpace? I know LOTS. It's a good place to keep in touch with friends you don't see often and share pictures and music. Don't kid yourself and think only 13 year olds are on MySpace these days.
Before you became a Realtor, how many Realtors did you personally know? I only knew one. Many people don't know anyone who's a Realtor (shocking, I know!) and receiving a friend request on MySpace from a friendly face might be the push they need to contact you to sell their home. I've gotten quite a few leads from MySpace. I can even target people in various zip codes by adding friends in those zip codes, and I can even narrow my search based on age and many other factors. I have over 700 friends on MySpace and I know many of them are going to have a need for a Realtor at some point, and if they see me posting blogs & bulletins about my services, who knows - maybe I'll be their next Realtor.
Check out this interesting blog about Marketing on MySpace. My only question is, why not? It took me about 20 minutes to set up my MySpace for real estate and its working for me.
